Evgeniy Kiriushin – 1xWager – Taking to the World Cup fight in 52 languages

Evgeniy Kiriushin – 1xWager – Taking to the World Cup fight in 52 languages

Set up in 2007, 1xWager is a fast-growing company in the sports activities wagering space, with a platform centered on providing the utmost number of events and the best degree of localisation.

We swept up with the company’s Head of Business Development Evgeniy Kiriushin to go over lessons learned in 2017, utilising sponsorship and sociable media opportunities in 2018, and planning for this summer’s FIFA World Glass in Russia.

SBC: What exactly are the largest lessons discovered you have learned, and what exactly are your key targets for 2018?

EK: On the main one hand, days gone by calendar year for our company ended up being very extreme, but on the other hand it turned out to be rich in all sorts of achievements and, of course, lessons. As the most important thing, our strategy for developing a bookmaker product with the maximum number of events, markets, and the best chances has been worthwhile.

We understand that we arranged a very higher level for the whole bookmaker companies’ market and, first, for ourselves. It isn’t easy to offer bets on so many events in sports activities and live areas at such chances. I can say more; for some present bookmakers this is merely beyond their power. However, we have learnt (and the this past year only confirms it) that we need to offer customers only a very important thing.

In many ways, our product is truly unique and is developing with an unprecedented rate. I believe that’s why users from all over the world choose our bookmaker company with increasing rate of recurrence.

The second important lesson for our company was that by creating a high-quality bookmaker product, you become interesting not and then normal users, but also to partners who are ready to build their business in this field. This year, we observed a great interest in our system, so we’ve seriously considered the development of an independent b2b path.

SBC: The World Glass is set to give a key battleground for bookmakers in 2018; considering that your platform has been translated in 49 languages, do you think localisation is a stick out feature for 1xWager?

EK: The World Glass is a significant event for just about any bookmaker company. Particularly when it takes put in place a country what your location is the number one at the marketplace. I think that we are ready for this event and look forwards to serious growth and attracting a huge number of users from all around the globe.

Of course, now the actual fact that our platform is translated into 49 languages (at the beginning of 2018 you will see 52 of these already), we have 24/7 support in 27 languages, it distinguishes us from competitors “clube de apostas” -“quero apostar”. I can say that no bookmaker company can boast such a number of localizations and this degree of service. Undoubtedly, this is an outstanding feature of the system, which can only help us to develop success further.

SBC: You have placed great focus on offering more payment types and currencies than your competition; how important could it be to appeal to different deposit and drawback preferences, especially in the big CIS locations?

EK: Stable and different payment methods are a necessary part of the service of any bookmaker company. As well as the more of these – the more convenient it is perfect for the user in any market. Nowadays, we also surpass any rival at the number of integrated payment systems.

We are always ready to offer the maximum amount of solutions to deposit a merchant account and withdraw for customers in any market. We think about this to be part of our global strategy; if in a few place on the planet customers want to pay with rocks or shells, we will be the first ever to provide customers with this service. Incidentally, we may also be the first to open up a bookmaker office on the Moon and Mars.

SBC: How can you effectively utilise your sponsorship of La Liga to promote 1xBet products before next summer months’s showpiece event?

EK: Next 12 months, we have very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the English Premier Group and a number of championships in Africa and Latin America. We guarantee you many surprises. For the period of the 2018 World Glass, we will surely form our marketing activities taking this event into consideration.

SBC: Social networking has been earmarked as an essential component of World Cup promotion; is there a plan set up for 1xWager in this area?

EK: Of course, yes. As you can see, 1xWager is very mixed up in online marketing area. We spend plenty of effort and money on advertising using all popular systems and sites. Regrettably, the possibilities of SMM-promotion for bookmakers are extremely limited in comparison to other styles of business. However, our company will use any opportunities in this area.

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